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零点小说网 > 玄幻小说 > 重生08:从山寨机开始崛起 > 正文 第四十九章 市场调研

正文 第四十九章 市场调研(第1页/共3页)

季成河这个时候,拿出了厚厚一叠的文件递给了徐申学,同时解说道:

“根据我们的调研以及搜集的一些友商和消费者的接触情况来看,目前国内消费者对国产智能机的价格承受能力普遍在两千到三千元左右。”

“此外我们在调研中还发现一点,那就是对手机懂得比较多的电子消费爱好者,他们对性价比要求非常苛刻。”

“尽管早期智能机市场里,科技爱好者是一个重要的市场,但是我们的市场营销部门的同事认为,这一部分潜在用户对手机过于了解,对性价比要求高,对价格过于敏感,所以我们不建议针对这部分用户进行针对性的推广!”

“我们在调研中发现,当代普通手机用户其实不太懂什么是智能机,尽管他们经常讨论,看到过智能机的相关介绍,也知道现在是智能机时代了,但是他们对智能机的了解依旧非常匮乏!”

“整体而言,人们如今对智能手机的了解只局限于水果手机,甚至相当多一部分人依旧认为能上网的手机就是智能手机。”

“所以我们的前期用户,主要是对智能手机有一定了解,但是不太多,经济条件比较宽裕的年轻潮流用户!”

“而这部分群体对智能手机的了解或者认知,都来源于水果手机。”

“同样的,他们对智能手机的价格认知也来源于水果手机,也就是说,智能手机在他们心中本来就是属于高端价位段手机,对较高的价格是有一定心理准备的!”

“所以一台像水果手机的智能手机,能够极大程度的激发这些年轻潮流用户的购买欲望。”

“同时在价格上,他们也是以水果手机的价格为基准,在这个基础上进行一定程度的下调会比较符合他们的认知!”

“而且目前这個时间节点里,国内无法通过正规渠道购买道水果手机!”

“他们要想用上真正的智能手机,除了我们这一家外,别无他选,至少短时间内如此!”

“因此在价格上,我们的空间还是比较大的。”

“此外值得注意的一点就是,在我们的调查中,我们还发现女性用户的价格承受能力,普遍比男性用户更高。”

“调研中这一组别的年轻潮流男性用户,能够接受2500-3000价位国产智能手机的比例只有百分之三十二,但是年轻潮流女性用户的接受比例,却是达到了百分之五十三,这是一个值得我们注意的地方。”

“而上述这个男性以及女性年轻潮流群体,是最有可能花费两千五元以上的价格购买国产智能机的群体。”

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