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正文 第十章 立身之本(第3页/共3页)

了样品手机后,就开始进行网络上的宣传,并把产品上架销售。

数天后,徐申学看到了白启文递交上来的电商业务的筹备情况报告,看过后道:“京西商城那边联系的不顺利?”

网上销售的渠道,其实也不少,虽然淘淘网的规模最大,销量最好,但是电商组也没有忘记其他的电商平台,基本上能开店铺的电商平台都去搞了。

但是京西商城不一样,这玩意目前来说并不是c2c,而是b2c模式的电商平台……说是平台呢,更不是说是京西公司自己开设的一个网上商城,然后在上头卖东西,采取的是自营模式。

也就是说,京西它本身就是一个大超市,厂商把产品通过它代销,它赚的是抽成或者说差价。

这和淘淘等一系列的典型c2c有着极大的区别……

尽管如此,电商组的人还是尝试联系了京西商城,但是结果不算太好。

对方其实没有拒绝,但是却开出了比较苛刻的条件,包括长周期的质保,并且抽成也高。

白启文如此道:“抽成其实还能接受,毕竟我们在淘淘网谈的地猫商城入驻,也有流量成本以及佣金抽成,两者算下来其实大差不差。”

“但是让电商组的同事们比较顾虑的是,他们要求采取较长时间且执行严格的质保,这个折算下来会导致我们的成本进一步上涨。”

“他们的质保政策我也了解了个大概,整体来说对我们厂商而言风险比较高,对比线下渠道了,恐怕退换率会高出来好多倍!”

徐申学自然清楚其中的差距,他们如今给线下的一级渠道商供货,虽然也有质保一说,但实际上退换货的比例很小的。

毕竟你在街边小店铺买了个杂牌手机,你还指望有质保?

但凡出了这个门,人家手机店就不认了……还想过段时间跑过来退货,想得真美。

而网上渠道,退换货却是基本的,几百块的手机,你连个基本的质量问题退换货政策都没有,没人会下单的。 『加入书签,方便阅读』

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