正文 第二十二章 得到认可(第2页/共3页)
问好，心里不停地给自己打气：冷静冷静，我可以。
王乐岚心里也默默为林佑安加油！这个彭总监还真是老奸巨猾，知道自己在肖逸宁和董轩那里占不到便宜，对实习生下手。
董轩本来想要说些什么，可是看着肖逸宁依旧还是气定神闲的坐着、没有要帮林佑安解围的样子，他也只能默默地坐着。
“你怎么看我刚才的问题呢？”彭程笑眯眯的对着林佑安再次发问。
“如果我是消费者，我肯定希望在消费时得到实实在在的优惠。时尚穿搭、流行趋势这些应该算是兴趣层面的精神消费。”林佑安整理好了思绪，“外卖平台能累计那么多用户且黏性这么好，也是基于它们提供了实在的优惠。现在无论是上班族、学生党，吃饭前都会去那些平台看看有没有团购或抵用券，各位领导身边的朋友或家人应该都有过在平台团购的经历吧？”
林佑安停了下来，看着在场的众人、等待大家的回答，各部门的领导纷纷点头回应她的问题。
“平台通过长期的折扣、补贴维持消费者的黏性及消费习惯。可是这种操作我们没法照搬！这次将活动费用转成补贴给商户把价格打下来，业绩爆发了，下次呢？我们能补贴几次？”林佑安一鼓作气，“对于购物中心而言，通过补贴来培养消费习惯不是长久之计，引起她们的兴趣才是！”
林佑安看了一眼潘小伟，“我想请问下潘经理用的是什么手机呢？”刚才在他电话的时候，林佑安就看见他用的是最新款的苹果手机。
潘小伟从口袋里掏出手机，“苹果。”
“您这个还是最新款吧？”林佑安接着问道：“您买它的时候有折扣吗？”
“没有。”潘小伟有种不妙的感觉。
林佑安微微一笑：“其他手机的价格可能只是它的一半，性能也很好呀。你怎么不考虑呢？”
“因为这个新款多了一些功能……”话一说出口，潘小伟就知道掉坑里了，赶紧改口：“主要还是因为用习惯了。”
“嗯，所以优惠折扣并不是决定消费的唯一因素！能引起兴趣的、能使之成为习惯的，同样也是能带动消费。回到公司企划的身份，我们这次的推广案，正是侧重了后面两点。这就是我对您的问题的理解。”林佑安看向彭程总结道。
“而且关于补贴，主力店品牌的运营体制也同样也配合不了的，这个潘经理应该也很清楚，到最后活动受益的还是参与的小部分品牌。”林佑安给潘小伟又补了一刀，反正前面说的已经把营业部得罪了，不差这一刀！
“说的不错，看问题确实应该从多方面考虑。”彭程对着林佑安点头，示意认同。
&nbs
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