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正文 第23章 划分档次(下)(第1页/共3页)

因为身份关系,他跟大多数穿越者的办法不同,不打算从普通肥皂开始经营。从高端覆盖低端是他早已打定了主意的办法,而且最好是直接从大明最顶端——皇室开始往下覆盖。

按照他目前的想法,高端产品至少可以分成三等:皇室、高官贵戚、巨富豪强。高务实当年虽然不是商人,但大概也知道做品牌这事儿,最基本的当属商标了。

但是按照他的想法,今后的一些产品,需要一个“总商标”,以此来展现企业形象和企业实力,而其下则可分出不同的“分商标”,那么就至少需要主、副两个商标。

主商标他早已想好,就叫“京华”,以后他鼓捣出来的任何产业全都以“京华”冠名。至于香皂的三个档次副商标,经过简单思考,他决定把专供大明皇室的这一类产品定为“御贡”,商标直接印在香皂之上,样式为阴刻小篆“御贡”字样,香皂边缘阳刻窗框,窗框一角绘此香皂香味之所出的花纹,譬如茉莉花香味的香皂就在窗框边阳刻一支茉莉花,以此类推。

主打高官贵戚的这一档,则以翰林院及科举考试专用的台阁体,阴刻“国士”字样;主打巨富豪强的这一档,则以行草阴刻“雅士”字样。两者如“御贡”档次香皂一般,阳刻窗框花纹依例。

至于其上的题字由谁来写,那自然是尽量发挥身份优势——高拱啊!堂堂帝师、内阁大学士的墨宝直接拓在香皂之上,还怕没有逼格?甚至如果有可能的话,“御贡”二字最好让高拱开个口请皇帝自个写了赐下来……只要能说动高拱开口,请到御笔不会有问题,唯一可虑的反倒是不知道隆庆天子会不会写小篆。毕竟,众所周知,因为世宗嘉靖皇帝的缘故,这位隆庆皇爷当年读书实在有点迟。

能有皇帝御笔自然是最好的状况,虽然御贡的这批香皂,旁人估摸着是用不上的,就算有圣上的墨宝他们也看不见,但是没关系,看不见并不会耽误高务实吹牛——哦,是打广告。

退一步讲,就算说不动高拱去开这个口也没关系,高务实可以利用的资源足够多——张四维这个亲舅舅帮自家外甥写几个字不是小菜一碟?再不济,高拱门下偌多弟子,哪个不是上过金榜的翰林清贵出身,随便拎一个出来写的字也差不了,顶多就是名气小了些罢了,逼格略微下降而已,虽有影响,问题不大——至少在民间看来,这些上过金榜的老爷,那可都是文曲星呐!

高务实得意洋洋地把自己的计划在自己仅有的三名心腹面前说了。高小壮自然没得说,直夸自家大少爷智计百出、机变如神,有了这样的“底子”,只要香皂这东西真像大少爷说的那般好用,不卖得洛阳纸贵才怪了。

赏月说的也跟高小壮意思差不多,顶多就是夸得没那么直接罢了。倒是听琴欢喜过后似乎想到了什么,有些欲言又止。

高务实当年秘书出身,察言观色实乃一把好手,当下就发现了听琴似有所思,他心中一动,暗道:“我这计划莫非有什么问题?”

他虽然好歹也是干过一把手的人,但毕竟只是 『加入书签,方便阅读』
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